Treat Feast
Series of halloween promotional materials for Normal Parks & Rec.
Adaptable and original illustrations, as well as hand-drawn
and motion graphic animation.
2017
Logo & Brand Design
Client
Town of Normal Parks and Recreation
Purpose
Design a logo to be used in the campaign to promote rental bike services across the town of Normal.
Concept
This piece took on a modern, minimal design; as it would be placed in a multitude of different environments and I did not want it to be overwhelming. Something invisible, but telling of it's purpose from a glance; which led me to use the bike gear form, and a brighter color palette. A thin, geometric typeface was chosen so as to pair with neighboring graphic elements in a non-intrusive manner.
Shown displayed in standard "station" layout, outside Watterson Towers
Series of halloween promotional materials for Normal Parks & Rec.
Adaptable and original illustrations, as well as hand-drawn
and motion graphic animation.